The potential of NFC for use in advertising and marketing keeps growing, due above all to the increasing number of mobile phones that use this technology. We have been closely following the field of NFC marketing and its development since 2011, when NFC was still in its infancy. Since then we have carried out a number of NFC campaigns tailored to customers, and we are pleased that with each campaign the resulting statistics keep getting better. Thanks to our experience, today we are able to offer you a quality service based on quality devices, reasonable expectations and first-class delivery.
What might an NFC campaign look like in concrete terms?
You can carry out either a relatively simple campaign using passive NFC tags, or a campaign based on the use of active readers that allow greater interactivity with the devices of potential customers. The second option is, however, much more demanding to implement, and is therefore not yet as widespread.
Smartposter
The most common method of NFC marketing is creating a smartposter. As an example, imagine an advertising poster at a bus stop, or a sign on the door of a general practitioner. Essentially, an NFC tag can be stuck under any kind of sign, where it will act as a source of rich content for anyone who reads the tag. The advertising message that NFC tags provide can take many different forms. It can be a business card with contact details, a link to a website, a trailer for a new film, sharing or giving a like on social media, or any call-to-action commands.
We produce individual smartposters and infotags to order, from single pieces, where the brief just needs to be briefly described by e-mail or over the phone. In the event of any uncertainties, we will of course call you and discuss the brief with you.
Comparison with QR codes
NFC tags are often compared to QR codes. Both forms of tag contain stored data of the order of a few kB (usually small text information, URLs or URIs) that the user can display via their mobile. The difference between QR codes and NFC tags lies in the need to use a special application when photographing a QR code. NFC technology must be implemented directly in the NFC phone, so the operating system must also be able to work with this technology. Thanks to this, there is no need to install any operating application; it is enough simply to hold an unlocked NFC phone to it. In most cases we recommend a combination of both methods.
Large-scale campaigns
For campaigns in which a high number of NFC tags in various locations are managed, it is not possible to manage each tag separately. For these cases we have developed the web-based system Načti.mě, which addresses all the needs of advertising agencies, space lessors and larger clients. We assign to the system, under a single user profile, as many NFC tags as are installed in the campaign, and the marketer has an overview of all of them, can change their content and can read visitor statistics from them. More about the options of the načti.mě service here.
We commonly supply NFC tags for marketing purposes programmed into the načti.mě system, but this is by no means a requirement. The tags can be ordered from us in any required version, and we always try to accommodate the client. For that reason we will be glad to discuss the campaign with you and provide you with the maximum of our support and the know-how we have gathered during our practice in the field of NFC marketing. Based on your requirement, we will design a turnkey NFC solution for you.